Search Engine Marketing (PPC)

If you wish to display ad blocks within specific WordPress posts, this tutorial will help you. The process of ad placement will let you display ads whenever your users are highly engaged with the content. Here, you can learn to display ad blocks in specific WordPress without any code.

Step 1: Install and activate Adsanity (a premium WordPress ad management plugin). This will allow you to create ad blocks and even display them at a desired place on your WordPress website. This will work with any third-party ad network such as Google Adsense. It can also be used for direct selling of ads to advertisers.

Step 2: Once the plugin is activated, visit Adsanity » Create Ad page for creating the ad. Enter a title for your ad. This is important for identifying ads on your website.

Step 3: Choose the type of ad you wish to create. With the Adsanity plugin, you can add hosted and third-party ads. For a hosted ad, simply choose the ad size. Then enter a tracking URL and give an image that you wish to use for the ad. In case, you wish to have a third-party ad networks such as Google Adsense, simply switch to tab ‘External Ad Network’ and select the ad size. Now paste the ad code provided by the ad network.

Step 4: It is now time to publish the ad. You may either publish your ad or click on the edit link and the set a schedule for the ad. This will let you set a start date as well as an expiration date for the specific ad. If you face any problem or wish to save time, seek help of a professional freelance WordPress & PHP developer to ensure best results.

Step 5: Once you have published the ad, add it into your WordPress pages or posts or anywhere you wish to on the website.

Step 6: Edit the post or page exactly where you wish to display your ad block. Here, you will notice two buttons on the visual editor, namely; ‘Insert Ad’ and ‘Insert Ad Group’. Click on the insert ad button. You will see a popup. Select the ad from popup that you wish to display. Now click on the ‘Insert’ link.

Step 7: The Insert Ad plugin will insert ad shortcode within your post. So it is time to save and view your post. You can see your ad in action!

Step 8: Here, you will add an Ad block in WordPress. You can use a shortcode to add an ad block to your WordPress post. The process is quite helpful if you prefer using a text editor for writing your posts. Visit Adsanity » Manage Ads page. Here, you can see a list of ads that you have created. A shortcode is visible next to each ad. Click on the shortcode and it will copy automatically to the clipboard.

Step 9: The last step involves pasting Ad Shortcode. Edit page or post where you wish to display the ad. Now paste the shortcode. Also save changes by updating the post/page.

Hope this article has helped you learn how to display ad blocks in desired WordPress posts. Good Luck!

Development

Website development is no easy walk by any means. Simple interface and attractive sites take a lot of dedication, time, and knack. The developer needs to take into account considerations, like functionality, navigation, and code integrity. While developing, the programmers are under the constant pressure of the websites that will be easily tracked down by conversions, search engines, and the needful customers.

5 Things a Best Website Development Company Follows

We have collected some important pointers by which great website development companies swear by. We hope these tips can guide you to make a successful site that will garner you praises from all galore.

Understanding the Demand
Successful website Companies value their clients a lot. They make effective and clear understandings of their customizations and needs.

Prioritizing the customizations
Exotic user experience is what all crave for. The best website development companies do specifically keep in mind the demands of the users. Let say if the client needs a website that sells things online then it gets incumbent upon the user to put an extra endeavor to work on making the website secure with SSL certificate. The great developers chalk out their priorities and know the preferences very well.

On time testing
Prevention is always better than cure. Facing the bugs and the related functionality related to your site and fixing them takes a lot of energy, time and money. Good website development companies plan and test their systems ahead of time. Before the official release of the website, it should be regularly debugged and looked for errors. For instance, many of the sites face issues like slow loading time. If this time takes too long then the viewers will not think twice to close the webpage. For this reason Website development companies carry out the testing on regular basis.

Complete Sitemap
Nothing can get more complicated than a haphazard site. Even if you start reading a random book the first things that anyone will look onto is the index. Similarly, a sitemap gives an insight to the visitors about what exactly the site contains. Good website development companies know this that being tricky will not only turn off their number of online visitors but will also confuse the present potential viewers. A comprehensive sitemap navigates the user through the site. That is why best companies never forget to provide this to the users. This renders effective particularly when the new web pages are added. The navigation strategies can vary from the need of different sites.

Security is gold for a Website Development Company
Making a secure website tops the priority of most of the companies. Particular attention is given to make it less prone to hacking by using additional layers of SSL certificates. This comes in handy especially when the end to end encryption is needed between the website and the client. Many sites developing companies are turning to platforms like Entrust, Verisign, and GeoTrust for this purpose. Companies often resort to security certificates to enable HTTPS for their sites. Such certificates issuing authorities make sure that the website remains safe from middleman attacks.

Video Marketing

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to consumer preferences and building utility for the consumers, which can be made possible through the use of the best and most engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies that imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion in marketing strategies have turned out to be so positive-:

1. Highly relatable content
The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of Alpenliebe which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. Creates a deep impact on the customers
It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. Improves brand image
The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Disney create a whole new level of fantasy and imagination which makes kids attracted to that channel more than others.

4. Emotional connectivity
The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. Better explanation of all the features of the product
The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. Application of human approach
The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. Online presence is preserved
The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. The animation content and the use of colors
Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.