Digital Marketing

Over the past few years, it has gained prominence in all around the world. The world is becoming digital and digitalization is the need of any business. It is not possible to make a reputed position in the market without marketing. It has taken the marketing industry to a different stage. With this growth, many people are starting their startup companies in digital marketing.

Digital Marketing is a process of promotion of products or services through digital technologies. It is the best method to enhance the traffic on your website. There are various different techniques used in this like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), PPC (Pay per Click), E-mail and Content marketing, etc. It is a very safest and fast medium that helps in enhancing and promoting the products and services to get a presence over competitors. With a rapid move in technology, it has sustained its position and has made its existence worth it.

Top benefits of digital marketing in order to increase the productivity of the business:

1. Growth of Income: As day by day digital marketing is growing, it is going to increase the economy of the organization and ultimately making country economically good. Various industries and other economies of the country are now making it a very clear platform which will ultimately bring a progress in any economy.

2. Customer Satisfaction: When companies provide real-time help and solution to the customers, they can easily gain customer trust, satisfaction, and retention. When customers start trusting you then, automatically your business will grow. As each and every customer nowadays believes in getting best class service, this will ultimately bring a great change in business. Disseminating real information with unique proof will always make your organization grow.

3. Brand Awareness: You can easily aware your customers about brand or services. It helps you in gaining the trust of people and also their like or dislikes. People feedback and their trust are very important for your brand image, after gaining the trust of customers you can easily beat your customers.

4. Interaction with the target audience: With digital marketing, it is easy to get in touch with your customers. Through this, you can easily make interaction with your customers and easily know about their likes or dislikes. You can also get their feedback for the future improvement. Digital marketing also helps in analyzing trends and customer’s minds.

5. Enhance the Traffic: Through promotion, you can increase the traffic to your website. All the techniques such as ad posting, guest posting, blog posting, article posting etc. will help you in generating more traffic to your site.

Above mentioned points helps in generating business, traffic, engagement and ultimately profit for the organization. Digital is a never-ending and focused process which makes organization to grow and make business through it. Digital marketing has led many job opportunities for the job seekers in different location in the country. If any candidate is searching for SEO jobs in Gurgaon, then they can simply visit job portals like Monster India, Shine, Indeed and others. At these portals candidates can also upload resume and get job alerts at regular intervals.

Digital Marketing

Promoting your business or brand in today’s complex and competitive global market is a tremendously tiresome task. Most corporations simply do not have the time or labor to invest in advertising as they also have to do several other critical tasks such as business management, production, shipment, and finances. This is where many firms seek the services of marketing consultants and advertising agencies. For every flourishing and big business, the need for advertising increases beyond what they can fulfill within themselves. These professional agencies work on creating awareness and elevating the image of your brand with a third-party perspective and marketing expertise. By working on diverse communication platforms such as social media, activation events and email marketing solutions among many others, marketing companies aim to take your brand standing to the next level.

However, for many, especially small businesses, hiring an agency does come with its fair share of risks. There is no guarantee of success that they would be able to make a brand successful and increase their sales. That probability depends on several ideal circumstances, a probability small business owners can hardly afford, making them reluctant to grow. All seasoned entrepreneurs know that having a business means the chance of financial loss and failure. You can minimize the chance of financial loss by selecting the right advertising agency.

Here are 3 fundamental tips to help you select a marketing agency:

1) Identify your objective

What do you seek from a marketing consultancy? What are your goals? Do you want a campaign strategy or PR development? An ongoing relationship with the agency or a one-time affair with the development of image materials such as logo, letterhead, web site, newsletter templates or any other client service. A good habit and insight to offer your agency is a sales target document or company vision.

Marketing Consultancy
2) Budget and Cost

Establish what you can spend. Unfortunately many businesses, especially startups do not and end up in bankruptcy. Avoid that grim fate by wisely allocating your advertising budget. You may get a less attractive promotional package but think long-term. Whether it is acquiring email campaign services, social media promotion or creating TVC’s, all can mean nothing if you are left broke in the end. You can increase your marketing budget overtime with each successful campaign and profits. A smart strategy would be to divide your budget based on the percentage of the anticipated sales volume you expect annually, quarterly or from one campaign, as per your requirement. Patience is key!

The choice of agency is also essential. A respected market giant will obviously charge as per their reputation. On the other hands those prices are also associated with elite services.

eMail Campaign Services
3) An insightful look

Inquire about what you are getting yourself into. Question experts, coworkers and on online forums. There are several ways you can get information about advertising agencies from experienced clients. From competitors and trade publications to Yellow Pages and Companies themselves.

Question potential agencies with a list of current and former clients. Contact these clients for their experience and learn whether the agency was of value and helped create brand awareness and eventual sales for them.

Social Media Marketing

Social media marketing has become an essential part of any online business. Universities need to implement this strategy in their own ecosystem.  Higher education is undoubtedly entering into a digitalized environment that is changing the way education is provided. The top institutes and universities offering higher education engage with students using social media tools and technology. This way they are simply earning the trust and building relationships with the potential students.  Hiring a social media agency helps in driving more traffic to the university’s website and increases its ROI.
Social media has become a primary tool for the education sector to reach out to aspirants. With the latest technologies and social media going hand-in-hand, students from remote locations too can get admission to the best institute of their choice.

Some of the top agencies in Delhi offering social media marketing services for universities are:

    Unipro Education
    Reprise Media
    Netscape India
    EZ Rankings

Key benefits of SMM for universities are listed below:

Recruitment:  Engaging with a social media agency allows the schools to effortlessly reach the potential students. As per a report, about 2/3rd of the high school students reported that they prefer social media platforms like Facebook, Twitter and Instagram to get information about the universities and colleges while searching for them on the internet.  The generation which is growing up in current digital age trusts social media networks to gain in depth knowledge about the universities. Hiring the services of a social media agency helps them to increase their online visibility for maximum recruitments.
Attracting the aspirants:  While searching for a university or college online, students look for world-class faculty, infrastructure, facilities and best programs. So they use social media to connect with the institute’s campus life. And to attract the future students, universities need to hire a social media marketing company that shares the campus through photos, videos and other online content channels.
Establishing the brand image: Marketing has a value only if it ensures that your website is being seen by the students who are likely to get enrolled in your institute. So it is important to establish a positive image among the existing and potential students.
Instant feedback: Hiring the services of a social media agency helps to get genuine and instant feedbacks from the viewers. These feedbacks help the institutes to improve their services and the reach of their marketing campaigns.
The top social marketing agency offers these services to the educational institutes and universities in a variety of ways. They connect with the students through social media channels to attract the potential students in maximum numbers.