Video Marketing

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to consumer preferences and building utility for the consumers, which can be made possible through the use of the best and most engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies that imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion in marketing strategies have turned out to be so positive-:

1. Highly relatable content
The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of Alpenliebe which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. Creates a deep impact on the customers
It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. Improves brand image
The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Disney create a whole new level of fantasy and imagination which makes kids attracted to that channel more than others.

4. Emotional connectivity
The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. Better explanation of all the features of the product
The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. Application of human approach
The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. Online presence is preserved
The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. The animation content and the use of colors
Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.

Web Design

Designers all over the world are trying to build the best layout for their websites to give them a unique look. As more and more devices of different screen sizes evolve, the designers had to build multiple websites to fit into the screen resolution of different devices. This led to a lot of duplication of work resulting in an increase in the cost of production as well as the time taken to build a website that will open seamlessly on all kinds of screens that are available in the market. All this hard work led programmers to design the revolutionary responsive web design. If you want to build a website that is accessible on multiple screen sizes then you should have responsive web design services in India to build your website. This design allows the web designer to build a single website and the program will allow it to open into any screen sizes. It has made a great impact on how we use the Internet to sell our products. Nowadays, more and more people are accessing the Internet through their smartphones and it has thus become more important for website designers to build web pages that are easily viewed on both small as well as large screens without squinting or using the zoom feature.

India is one of the fastest markets for smartphone sales which has led to a great deal of interest in responsive web design in India so that people can browse as well as buy and sell products through their smartphones. A responsive web design has several advantages that have made it so important for web designers all over the world. The primary aim of this type of design is that the web pages can be displayed on multiple screen size without the web designer having to build the same website in different resolution.

In addition, designers are using responsive web design in India and all over the world because it increases their chance of getting a better ranking in any search engine results. If a website is optimized for smartphone screen size, then it gets extra marks from the search engine algorithms. This increases its chances of getting a better ranking. Besides, such a website will also be listed on the mobile friendly search lists that can be accessed from your feature phone increasing the accessibility of the websites to those customers who use Tablets and smartphones to access the Internet.

If the people you are targeting through your website advertisement in buying your products can have the same experience that a desktop user gets, it will increase traffic for you. Just building a website is only half the job done, you have to be on the toe to monitor the running of the website regularly and change something that you find is not helping with attracting more customers. If you have a responsive website design, then you can use the Analytic tools to observe the performance of your website across platforms from one place to find which part of it is giving you the best results and which part is lagging behind.

When you use responsive techniques in designing a website, it will not only decrease the cost and time of developing the website but will also increase the competitive edge of the website. To build a responsive website you can make use of the Fluid grid and Flexible text & images among several others. After you have designed the website it is necessary to test it across various screen sizes to see whether it can be viewed optimally on them before being released into the market.

Search Engine Optimization

Whether you are running a small store or a big eCommerce website. If your targeted niche is competitive, you must have to do SEO to rank in SERPs. SEO (Search Engine Optimization) plays a vital role in your sales performance. Before starting to know about extension let me explain why SEO need for eCommerce stores.

Suppose you have a store with a 10k product list and you want to set all product unique detail for on-page SEO optimization i.e. set unique Meta information, Dynamic internal Linking, Set canonical Tag for the product as well as a category page, Generate Site map, etc. Now think that if you are doing all things individually then it will take approx 2 months and after you will not get the proper result. Then What is the solution?

This extension will manage on-page SEO settings in one click. If you are using Magento then it’s very easy to optimize on-page SEO in a few simple steps By using an SEO extension for Magento 2. Let’s start discussing extension features.

1) Powerful SEO templates
Powerful SEO template will create dynamic meta information based on the rules defined by user. Meta information like set meta title,title,meta information,meta description, product description, Additional SEO description, etc. You can set global variable as well so content will be changed according to product or category information.

These powerful SEO template will manage your meta information in few simple steps. It’s also allows you to add conditions or several sub condition.

2) Advanced SEO Rewrite Information
Advanced SEO rewrite will help to rewrite SEO meta tag,h1,description,seo description for store URL.

So, if you want to make some special changes on several category or product page then you can do it by using SEO Rewrite option.

3) Prevent from duplicate content issues
Magento will create different version of URL for your product or category page and those URL will indexed by google crawler. If multiple version of URL will indexed of same content then it will consider as copyrighted content. So, google may penalise your store.

So, prevent from duplicate content issue you need to tell crawler that these URL crawler have to indexed by using canonical tag. And these extension has feature to set product or category page canonical tag. You can also configure canonical tag for configurable,bundled and grouped product page.

4) Advanced Rich snippets and open graph
Make your product look different in search result we have to set product or category rich snippets. Once you get rank on 1st page of your site in google SERPs is that not end of your task. With your link 10 more links are there. But why people will click on your product/category for that look different from other URL. And you can set product rich snippets.

These extension give you a facility to set different types of Rich snippets for product or category.

5) Advanced Autolink
Advanced autolink features allows you to set internal link by just add keyword. You just need to specify keyword and URL, configure some other autolink options. This is most important for on-page SEO settings

I.e you have link www.abc.com and you need to promote this link with “Example” keyword. Then wherever example keyword found it will link with URL.

6) Powerful SEO Dashboard
Powerful SEO dashboard help you to give SEO report, which necessary setting you had done and which is remain. Suppose if you set meta title over the actual length of 55 character then SEO dashboard gives you an error that Meta title has exceed limit. SO you have to set your information in google readable format.

Conclusion:- Extension allows you to manage On-page SEO settings. But you need to configure it properly. Before Installing and config extension visit documentation of extension. And those extension are created by different companies. They give different functionality based on the price. So choose best from them based on your requirement.