Category: Video Marketing

Instagram Reels can be an engaging tool for businesses to share how-to videos. For example, service-based companies can post bite-sized Reels about the different ways to fix certain problems.

Reels can also support social sales via product tagging. This feature is available for brands of all sizes. To use it, connect your online store to Instagram and enable Instagram Shopping.

1. Increase Engagement

Instagram Reels are designed to be fun and engaging – a perfect way to capture your audience’s attention. When you post a Reel, it’s important to keep in mind that Instagram users are looking for something entertaining, so try to avoid overly sappy content (lip syncs or dances are a great example of this).

Another tip is to use templates if you’re not sure where to start. Many video editing apps have a variety of pre-made layouts that make it easy to create standout Instagram Reels. These templates help you ensure your visuals sync perfectly with the audio and are professionally edited in a matter of minutes.

Additionally, don’t forget to add a clear and effective call-to-action (CTA) to your Reels. This will help you drive more engagement and leads, especially if your Reel is posted on your Instagram story.

Lastly, be sure to use relevant hashtags in the description of your Reels. This will help you reach new audiences and boost your visibility in the Instagram algorithm. If your business has a physical location, be sure to geotag your Reels as well.

By utilizing these best practices, you can turn your Instagram Reels into highly effective marketing tools for your business. As Instagram continues to push video content, creating Reels is a must for any social media strategy.

2. Drive Traffic to Your Website

Instagram Reels are a powerful tool to build brand awareness and attract new customers. Since they are often featured in the Explore tab and the main Instagram feed as recommended content, they offer a great opportunity to reach a large audience on the platform. Many content creators and influencers have experienced a surge in their engagement when using Reels. In fact, digital marketing company Later saw a 2,800% increase in engagement when one of its Instagram accounts posted Reels regularly for a month.

In addition, a good Reel can also encourage people to visit your website by featuring your products or services in the video. For example, if your business offers home security services, you can make bite-sized Reels that demonstrate various ways to secure a house. Or if you’re a pizza delivery service, you can share Reels that show how to create delicious pizzas. Reels that focus on your services are especially effective at attracting potential customers because they help solve common problems that your target market might face.

Similarly, Reels can be used to promote workshops and other training sessions that your business is offering. They can also be used to build anticipation for upcoming product launches and other events that your business is hosting. Reels are an excellent way to showcase your products without being too salesy or interruptive.

3. Increase Conversions

Instagram’s Reels feature is a powerful tool that can boost engagement and grow your audience, especially when used consistently. It’s a unique way to connect with consumers and should be incorporated into your overall social media marketing strategy.

Using Instagram Reels to share behind-the-scenes content is an effective way to humanize your brand and build trust with your audience. For example, if your business has a fun and quirky personality, create a Reel that showcases your team in action. Or, if your company is service-based, use Reels to show how your product or service works.

Another great way to increase conversions with Reels is to share how-to videos that solve your audience’s pain points. For example, if your company provides home security services, share Reels that demonstrate how to secure a house or how to make a pizza tastier in 15 seconds. This type of content is also ideal for generating leads and increasing sales, since it shows how your product or service will improve the lives of your target customers.

When creating your Instagram Reel, don’t forget to add a compelling caption that entices users to take further action. This is a crucial step in helping the Instagram algorithm understand what your Reel is about and serve it to relevant users. You can also include a link to your website or CTA button that allows users to learn more about your business or products.

4. Increase Sales

Keeping up with trends in the social media sphere is important for brands of all sizes. Instagram Reels, which mimic the catchy short-form video format of TikTok, are gaining popularity and offer businesses a unique way to reach, engage, and inspire audiences.

Incorporating Reels into your content strategy can help you increase your sales by exposing more people to your brand and allowing them to become familiar with your products and services. By promoting your Reels on the Explore page, you can gain visibility among users who may not follow you directly and who might be able to turn into customers down the line.

Reels can feature a variety of different content, from behind-the-scenes looks at your business to tutorials and countdowns. If you create content that is useful and relevant to your audience, it can be more likely to convert viewers into followers and then ultimately into customers. For example, the Kourtney Kardashian-owned makeup brand Poosh created a Reel showing how to make a face mask, which is a simple skill that their audience can easily try at home.

Additionally, Reels can also showcase your newest products. This can be done in a more authentic way than traditional ads without making the viewer feel like they are being targeted with a commercial. For example, Dyson released a Reel featuring their new vacuum cleaner with a focus on the benefits of the product.

Subliminal publicity consists of introducing a sequence of images in a video really fast. The speed of these images is such that the human eye cannot perceive these impacts; therefore we are not consciously receiving the image in our head, although the information is assimilated subconsciously into our brain. Meaning, that the images are so briefly shown that are just perceived in your brain underneath the threshold of consciousness.

This technique was started in 1957, by a famous soft drink company, in the cinemas of the United States. The experiment consisted of adding small photograms to a video where they encourage people to eat more popcorn and drink more soft drinks. The number of sales of these two products increased by more than 50%. So we can conclude this technique has a direct impact on consumers’ behavior when it comes to both products and services. Some experts consider this technique as an act of manipulation, instead of a mere marketing strategy.

Whether we like it or not, this also happens in online marketing with video ads (for example, with YouTube ads), however, any legit digital agency or PPC company knows better and will only use ethical video advertising, while staying away from such techniques.

Going back to the history of subliminal advertising… after its discovery, some countries started to be worried about the influence companies have on the customer’s behaviour so certain laws were implemented in the industry. The objective of the laws, which remains in force in many countries, was to control and regulate the influence that companies can create through commercials.

Subliminal advertising is also used to promote products, which by law cannot be advertised, the best example is tobacco in the Formula 1 competition. The impacts of tobacco advertisements during a race were frequent and too influential, mostly for the kids who were also viewers of the races. Governments had to remedy this issue by implemented new laws to prevent young people to start smoking.

Tabaco companies did not ignore the laws completely, but they kept advertising their product with subliminal messages. By using the same colours and graphics and removing the name of the company they found a way to advertising in the races but and not violating any law.

Types of subliminal advertise
Subliminal advertise is quite difficult to identify, as we said is perceived by the subconscious part of the brain. The objective, despite the type of subliminal ads, is always the same: influence in customers feelings or create an image in our mind of the company or product. These are some types of common practices companies do nowadays in order to influence unconsciously. By the record, new techniques of subliminal.

* Hidden images, are the most common way of subliminal advertise. It consists of adding masked images in another image context.

* Visual illusions consisted of playing with the lines and the spaces of an image to evoke different thoughts.

* Dual meaning, images associated with a meaning but suggests a different one.

* High-frequency emission is basically, introducing high-speed images on a video. Consciously cannot be perceived by the human eye, but the message remains in the brain.